4.02.2010

• Again this poster gives off a surreal feeling. It shows like a stained glass effect of a butterfly in a blue colour, however there are bits of it which are black and make it seem like there may be another side to this film, something a bit mysterious.
• The title of the film is typed using capital letters which makes it stand out and also because they have used a white font on a black/ dark background. This can draw the audience in along with the use of the main picture. It seems to be a convention that the pictures used for surreal films are very simplistic and they don't make the posters too busy as this draws the audiences attention away from the unusual side which the film is trying to create.
  
• Also the title of the film has a effect on it which makes it look like it's glowing which is abnormal for film posters to have. This makes it seem that bit more interesting to the audience as it isn't normally seen. In addition it makes it stand out as it is kind of competing with the main picture which is the focal point.
  
• Like with other film posters, there are only a few colours used; blue, black and white. This stops it from looking too busy and allows the audience to focus on the title of the film and also the picture which gets the audience interested in what the film is actually going to be about.
  
• The directors name and the other information about the stars and production team surround the title which gives the impression that the less important information is outline the key thing on the post which is the title. Again this draws the audiences attention to the title as it written in a much larger font than the other writing showing its importance.
  
• The layout of the poster is very minimalistic like the poster for The Science of Sleep. This shows that it can be seen to be a convention of surreal films, that they need to come across simple so that the audience is shocked when something unusual or different happens within the film. However they need to get the right balance between looking enticing and looking boring and too simple as this could put off the audience if it is too bland and doesn't get their attention straight away.
• Likewise with the other surreal film poster, the main focus is that picture which they use to try and portray some of what the film is going to be about. Yet, I think from looking at this particular one, it is hard to draw any hint of a storyline from it because it is simply a butterfly. However this is probably done on purpose to make the audience watch it as they want to find out what the butterfly has got to do with being 'unstoppable' .